VENUS WATCHES - A PROUD HISTORY CONTINUES
The Early Years
La Chaux-de-Fonds, Switzerland, 1902.
In this village, at the very heart of the Swiss watchmaking industry, a master craftsman by the name of Paul Arthur Schwarz and his wife Olga Etienne-Schwarz, two visionary watchmakers, launched their very first collection. They initially created and sold watches under the name of several brands one of which, however would soon distinguish itself : VENUS.
The very first VENUS collection was immediately noted for its elegance and refinement. The values expressed by the brand quickly became synonymous with innovative design and manufacturing achievement. This quickly led to developing and assembling movements of noted technical ingenuity and appeal. By the 1930s VENUS had begun manufacturing chronograph calibres, which are still being used by many other brands today.
VENUS was also among the first to create a chronograph movement, without a counter and with a column wheel for the functioning of the central hand.A development of this calibre is still in broad use today and can be considered the predecessor of many modern chronographs currently being used by watchmakers in the 21st century.
The Years of Recognition & Maturity
VENUS quickly earned recognition as one of the watch industry’s elite brands through technical innovation and expertise as well as a fine eye for elegant design.
In the years to come Mr. Schwarz and his family worked to bring about numerous achievements in watchmaking design and assembly, while at the same time increasing sales success. They were proud to see VENUS continuously praised for both creativity and reliability.
The pursuit of this path in innovation and elegance culminated in VENUS historically achieving international acclaim at the Basel fair of 1950 by winning 1st prize for one of its attractive designs. By the mid 60s, VENUS was a well established brand, with global distribution and a collection that offered more than a hundred men’s and women’s designs.
VENUS went from strength to strength. The 1960s saw the company organising glamorous events, such as in Athens in 1966, chosen to highlight Greece’s mythical connection with the iconic “Venus de Milo” watch and worn on the occasion by the famous Hollywood actress, Jane Mansfield. At the same time, the watches become so respected that even Leonid Brezhnev, leader of the Soviet Union, wore a VENUS watch on his wrist.
Of particular note is an order on behalf of the Vatican: a hundred pieces in white gold, equipped with a mechanical self-winding movement.
After a difficult period, the Swiss watch making industry, famous worldwide for its hand wound and automatic movements was finally reborn from its ashes and VENUS would not miss its opportunity to live again..
Kept in respectful guardianship for many years by its new owners, this decisive moment finally came in 2011. With its headquarters now in cosmopolitan Geneva, VENUS is back in the spotlight. The VENUS brand has always drawn inspiration from the Greek/ Roman divinity of Venus, goddess of love, as well as from the planet, which inspires its name.
But it was during exploration of the planet Venus that an impressive fact would be expressed in the brand Venus is the only planet that rotates clockwise….This was a source of inspiration to its founders in 1902 and remains so today. With it daring “Genesis” collection, VENUS expresses precisely this uniqueness of its namesake planet, again in perfect harmony with its time.
Through unique creativity and the fusion of state-of- the- art technology with elegant design, VENUS combines the traditional strengths of the brand along with truly innovative watch making.
VENUS: available in all 5 Continents.